There is a huge poster in the shopping mall.


    "The ending part of magic girl''s little circle will be broadcast soon, and all kinds of peripheral products will be sold hot!"


    The poster is written with such a line of words. The picture is the trailer at the end of the previous episode. The little round face with white wings on the back is smiling, like a goddess, emitting soft brilliance, which makes people who pass by stop and look up.


    "So beautiful..."


    "Well, it''s like spring."


    On the street, many people picked up their mobile phones and cameras to take pictures of the poster, while others were talking about it.


    In this cold December, no one thought that there would be such a huge poster in the shopping street. The pink color and soft smell of the poster dispelled the chill of the whole street, making people feel as if they were back in spring, full of warm and gorgeous mood.


    "What a big poster! What''s the kid playing with..."


    Li Qinmu, a rare shopper, stares at the poster, which is bigger than her home. How can it be here.


    "Look at the advertising words on the poster, it should be advertising for the surrounding area." Hua Meng and Wang Yan came out with Li Qin. Hua Meng took Li Qin''s words and looked at the poster with some amazement. Although it was not teacher He Xi''s work, it was obvious that the poster makers were also a group of excellent painters.


    This poster reminds Huameng of the advertisement "five centimeters per second" in those years. It was winter at that time, but the cherry blossom advertisement everywhere really makes people feel warm.


    "This poster can be seen in several prosperous shopping streets and subway stations in Ninghai..." Wang Yan said: "it seems that not only Ninghai, but also in the crowded places of other big cities, the company has put in advertisements. According to the editors, the company wants to expand the restrictions of surrounding industries with the help of magic girl Xiaoyuan."


    "But there''s an interesting thing about it." She suddenly laughed: "the company also put a poster at the gate of Zhongxia building, as if the chairman of the board was deliberately looking for the bad luck of Zhongxia, because the advertisement of" Flame Boy "was also placed at the gate of our company."


    Li Qin was surprised: "what does this mean?"


    She is very strange to this word, in fact, ordinary people will feel strange.


    "By periphery, I mean other commodities developed with the company''s animation and comics as the center."


    Wang Yan explained that the periphery is a general term, including the ornamental hard periphery such as twisted egg, model and handmade, as well as some soft peripherals such as stationery, clothing, key chain and mobile phone chain. However, the development of Huaxia comics has been for several years, but the progress of the surrounding areas is very limited. The purpose of Phoenix company this time is to develop the surrounding market relying on magic girl Xiaoyuan.


    "Peripheries are the future of the comic industry..."


    In Zhongxia company, Ding Yanghua stood in the office, looking at the huge poster on the opposite side along the transparent glass, and said to Jiang Tianshi behind him, "now all comic companies focus on comic and animation, but the value of these two copyrights is far less than that of the surrounding areas. If the surrounding areas develop, The value it creates will be several times or even dozens of times that of comic magazines and animations! "


    "Every big city has posters, Phoenix company''s action is very big, it should be real!"


    This makes Ding Yanghua happy and worried. He worries that if Phoenix company succeeds, the competition between the two companies will become greater. The good news is that if Phoenix company succeeds, it will probably become a major event in the history of comics, which will be of great benefit to other comics companies, especially Zhongxia company.


    The reason why everything is difficult at the beginning and it is difficult to develop around comics is that readers have not yet formed the idea of buying around comics. However, once the Phoenix company succeeds in selling a large number of peripheral products, so that readers know the benefits of the surrounding, and even cultivate a group of fans to form an effect, then readers will also be interested in the surrounding of other comics.


    As a big cartoon giant in China, Zhongxia company can also take advantage of this opportunity to develop its surrounding business. So Ding Yanghua''s heart is very complicated. He doesn''t want Phoenix company to succeed, but also expects them to open the gap of peripheral sales in comic readers.


    "I asked people to investigate. It is estimated that their advertising this time will exceed 100 million."


    Jiang Tianshi took the mobile phone, looked at the information inside and said: "not only Ninghai, other second - and third tier cities have launched advertisements, it is said that there are many enterprises and TV stations in contact with them, you may be right... They are serious, the money is more than the cost of animation."


    It''s amazing that Jiang Tianshi has spent 100 million on advertising since the production of the magic girl Xiaoyuan. It''s amazing that she spent 100 million on promotion when it''s almost over."No, it''s time to spend 100 million..."


    Jiang Tianshi now understands why Phoenix chose to advertise at this time, because the time is just right. Animation is coming to an end, and its popularity is unprecedented. In the face of such an upsurge of animation, advertisers should be willing to cooperate and spend less on various promotion and channels.


    Now the promotion of 100 million yuan is definitely more than that of other times.


    "Do you think they will succeed?" Jiang Tianshi asked Ding Yanghua.


    Ding Yanghua pondered that up to now, the surrounding industries of Chinese cartoon industry have not yet sprung up. So if you want to develop the surrounding, the work is the key. Only the masterpieces recognized by all people can make people willing to pay for strange surroundings. The quality of magic girl''s little circle


    "This animation was born to sell peripherals!"


    Ding Yanghua thought about it carefully and immediately broke into a cold sweat.


    The biggest feature of the magic girl is that the characters in it are all excellent. There are five magic girls and one Cupid. The story is basically described around these six characters. The image of each character is very prominent. The more prominent the image is, the more suitable it is for the production and sale?


    There is no doubt that this animation is the best one that people can pay for at present - "magic girl''s little circle" has a lot of loyal audiences. After the final episode, the effect may be even greater. Phoenix''s "great leap forward around" is likely to be a success.


    "100 million advertisement..." thinking of the advertisement expenses mentioned by Jiang Tianshi just now, Ding Yanghua came to the conclusion: "it will be successful... This is the biggest action of Phoenix company in the second half of this year. They must have made enough preparations and can''t fail!"


    Even if Zhongxia stopped them, Phoenix company must have taken measures to deal with it. Moreover, "magic girl circle" has no one to stop