If the most important core of Pan entertainment strategy is intellectual property IP, then the most important content mode of creating IP is network novel.


    After more than ten years of development, the Caotai team of online novels, which is based on forums and BBS serial posts, has gradually formed a commercial business model with online novel websites as the core creation platform.


    For more than ten years, the content types of network literature have been constantly enriched and all inclusive. While constantly expanding the literary boundary, a large number of excellent and classic representative works have emerged.


    "Killing immortals", "Panlong", "ghost blowing the lamp", "Douluo continent", "breaking through the sky", "covering the sky", "the master of evil Taoism" and "the reborn multinational giant", each classic novel has also formed a classic IP with great business value with the support of its popular stories and countless fans.


    The novel websites and top authors who master these IP copyrights have become a hot pastry in the pan entertainment economy, especially the former, because most novel authors are basically dependent on the traffic and resources of the website from novice creation to becoming the top God. Therefore, their websites basically take the initiative in copyright and IP operation, If classic novels are dazzling IP stars, then the novel website is an IP star making factory.


    Of course, in the spring of 2012, the domestic Internet industry is still completely ignorant of concepts and terms such as pan entertainment and IP. Only Fang Zhe, who was reborn, took the advantage of the prophet to layout in this field.


    When it comes to the novel website as an IP star making factory, the most famous novel website in China with the widest market share is the starting point website.


    Starting point network was born in 2002 when the Internet literature was in the wilderness. It was built by five netizens from all over the world. In 2004, Shanda wholly acquired starting point network at the price of US $2 million. The whole starting point operation team also joined Shanda. Later, it was under the Shanda literature business module specially established by Shanda.


    Wu Xiaohui, whom Fang zhe wants to see this time, is one of the five founders of starting point. At the same time, he is also the president and main person in charge of starting point.


    Before coming to Jianghai, Fang zhe carefully looked through the information about Wu Xiaohui sorted out by Li Wen. Therefore, he was not surprised by his poor appearance and some fat figure.


    To tell the truth, Wu Xiaohui is the president, boss and senior management level person Fang zhe has seen. Fortunately, he has gained weight in the past two years and has gradually developed a little momentum. For Fang Zhe''s appointment, Wu Xiaohui is three points more ignorant than Gu Yongqiang who met Fang zhe before.


    Gu Yongqiang can also guess that Fang zhe wanted to get involved in the video industry, but Wu Xiaohui didn''t think about it at all.


    In a word, the relationship between the starting point and Huizhong is quite good. Huizhong started from the game business and once purchased a large number of novel copyrights from the starting point. Many game advertisements are put on the starting point on Huizhong''s Zhongle platform.


    But later, as Huizhong made a lot of money through the routine of novel adaptation games, Shanda, the parent company of jealous starting point network, also began to restrict starting point and other novel websites under Shanda literature to sell novel copyright and game adaptation rights to Huizhong, leaving it to its own Shanda game "internal digestion".


    Fortunately, at the beginning, with Fang Zhe''s rebirth advantage, he purchased a large number of novel copyrights that later caught fire at a very low cost as a reserve, including "breaking through the sky", which has been popular all over the Internet in the past two years. Huizhong bought all its edition rights at a minimum price of 500000 and a top price of 2 million long before the book was opened.


    At that time, the author of the book, tianva Tudou, who happily thought that pie had fallen from the sky, now wanted to chop off the hand that signed the contract. Also because of his resentment, the book "breaking through the sky" opened in 2009 has not ended until now, and has been sprayed as "drag beans" by countless readers!


    Wu Xiaohui originally thought that Fang zhe saw that his purpose was to buy copyright, but he really couldn''t understand why he bothered the big boss of Huizhong, the first Internet company in China, to go there in person. This is a little too proud of himself!


    It''s not because Wu Xiaohui has this inferiority complex. Even when Huizhong''s reputation in China was not obvious a few years ago, the highest person in charge of cooperation with the starting point in Huizhong, that is, Li Yifei, who was the person in charge of Zhongle platform at that time, until now, the status of the two companies has been very different, just the person in charge of a department of Huizhong, Wu Xiaohui had to receive them personally.


    So Wu Xiaohui, sitting opposite Fang zhe at the moment, is a little confused, a little restrained and a little nervous.


    Fang zhe sees all the gestures of Wu Xiaohui in his eyes. Don''t look at Wu Xiaohui. The presidents and heads of these companies are many years earlier than his Fang Zhe''s "success", but like the boss of a small company, he may have to curry favor at the wine table and toast the heads of small departments of a large company. The mentality of sitting together is not determined by age.


    Fang zhe personally poured a cup of tea for Wu Xiaohui, who looked a little nervous, smiled and said, "president Wu, the achievements of starting point network in recent years are obvious to all. You and starting point have made great contributions to the development of domestic network literature. I''ll replace wine with tea. I''d like to toast you and starting point first!"


    Hearing Fang Zhe''s words, Wu Xiaohui was flattered. He didn''t expect Fang Zhe to give him such a high evaluation of the starting point. What''s more, he would personally offer him tea as Fang zhe!


    Where did Wu Xiaohui dare to answer, he could only drink a cup of tea in fear and confusion.


    Seeing that Fang zhe also finished drinking tea, Wu Xiaohui quickly picked up the teapot and gave it to Fang Zhe.


    Fang zhe didn''t care about this. He continued to ask, "is Mr. Wu comfortable in his grand stay these years? Do you want to move or open your own door!"


    "Bang"


    Wu Xiaohui accidentally knocked over his tea cup. Fortunately, he had just finished drinking the water in the cup and no tea was spilled.


    Fang zhe smiled inexplicably. This scene is deja vu!


    After Wu Xiaohui straightened the teacup and refilled it, he put the teapot aside and looked up at Fang zhe:


    "President Fang, do you want me to leave the starting point to gather people, or?"


    Fang zhe smiled. Wu Xiaohui didn''t directly deny and refuse, which became half of it. Of course, Wu Xiaohui didn''t directly refuse Fang Zhe, and there was a big reason why he didn''t dare to offend Fang zhe!


    Fang zhe said: "it has been 10 years since the starting point. Shanda literature has been established for nearly 4 years since 2008. President Chen has always promised you to go public independently. What''s the result?"


    Wu Xiaohui''s eyes flashed a trace of gloom and resentment. He sighed and said:


    "In June last year, Chen and some investment institutions on Wall Street agreed. At that time, the stock price and market value of China concept stocks in the United States were generally not very good. Chen always felt that the valuation they gave was too low and did not go up."


    "What about this year?" Fang zhe asked.


    Wu Xiaohui looked up at Fang Zhe and said, "this year, President Chen''s board of directors plans to restart the listing plan. I don''t know the specific plan!"


    When Wu Xiaohui said this, his face was a little embarrassed. Fang zhe understood that what Wu Xiaohui said was not clear because his level level was not enough. Chen always had any plans and arrangements, and how could he tell him!


    Fang Zhe''s eyes were inexplicable. According to his memory, Shanda literature in his previous life was tossed and listed from 2011 to early 2013, but it still failed to be listed in the end, which directly led Wu Xiaohui to lead the backbone team of starting point network to leave in early 2013, and finally went to Tencent to establish Chuangshi Chinese network until the establishment of reading group''s anti takeover starting point and Shanda literature, which performed a great performance The Internet legend of "revenge".


    Now, Fang Zhe is happy to direct this big play himself. Of course, some plots in the play have to be changed, the roles have to be changed, and the time has to be rearranged.


    "Mr. Wu, how much do you know about MBO?" Fang zhe asked.


    "You mean the management buys the company?" Wu Xiaohui showed a surprised expression on his face. In his heart, there has been an inexplicable excitement and excitement!