This is the first time Tencent executives have discussed the difference between wechat and mobile QQ at a high-level meeting. From the earliest, many people supported that as long as they do well in their mobile QQ, to now, more and more people feel that they should either make a major change in mobile QQ or re make a chat software for mobile terminals!
Of course, what the executives said to do again this time is not the previous q-letter to test the water overseas, but a new software that is ready to be developed by Tencent at home!
However, even if we do it again, with the leading advantage of wechat in China, which currently has more than 40 million users, can Tencent''s new software compete with wechat? In case we can''t compete and miss the opportunity to greatly change mobile QQ, I''m afraid, as the executive said at the beginning, Tencent is likely to have no place in the era of mobile Internet!
"Big change mobile QQ!" in the heated discussion of senior executives, President Ma, who has been a monk, suddenly opened his mouth.
Hearing this, all the executives present calmed down and looked at him.
"Dawson is right. It''s not too late. It''s the end of October. The global smartphone industry has entered a period of rapid development. If we start again, I''m afraid it''s too late. However, we can do it in-house horse racing to see the situation. If it''s good, we can invest all resources to support it. In addition, our main defense line has to be put on mobile QQ!
Now mobile QQ has nearly 200 million active users in China, and wechat has only a little more than 40 million. Moreover, mobile QQ is directly connected with our computer QQ. This advantage is far unmatched by wechat!
Therefore, we should make good use of this advantage and develop strengths and avoid weaknesses. Although the QQ major change may affect the stability of 200 million users, our biggest competitor of mobile QQ in China is wechat. We change towards wechat. Even if users are not used to it at the beginning, there is no other software to choose from!
China is a battlefield we must win! I will never allow wechat to become bigger in China! "
President Ma''s remark is almost equal to admitting that wechat has a much greater development potential than mobile QQ. Although at present, domestic wechat users are only a quarter of QQ, with the advent of the mobile Internet era, those who are inconvenient to use computers and have never even contacted QQ are more likely to choose to use wechat on their mobile phones than QQ.
At home, it is the basic disk of QQ and Tencent. Tencent can not compete with wechat overseas, but at home, Tencent will never allow wechat to surpass mobile QQ!
At the end of December, half a month after wechat launched traffic subsidy activities in the world, the total number of registered users of wechat in the world soared from 212 million to 250 million. In only half a month, the number of new users of wechat in the world reached 38 million. It can be seen that the stimulation effect of this wave of traffic subsidy activities of wechat is very obvious!
At the same time, Huizhong''s crazy move of throwing money for users is also silly to see peers in the global Internet industry. No matter how rich they are, they can''t make it like this. Is it that Huizhong''s money is blown by the wind? Do shareholders such as apple Softbank, which invests in Huizhong, not object?
Unfortunately, the opposition to speculation did not appear!
Although Apple Softbank and others invested in Huizhong during Huizhong''s round a financing and won the seat of the board of directors of Huizhong, Fang Zhe, the big boss, has more than 90% of the voting rights. For Huizhong''s crazy money burning action against wechat, the executives of Huizhong and the shareholders of the board of directors have long been persuaded by Fang zhe!
They have no reason not to be convinced by Fang Zhe, because, as Fang zhe expected, with wechat''s large-scale traffic subsidy activities around the world, the popularity of wechat and Huizhong is increasing, and Huizhong''s valuation is also rising!
In October, when Huizhong''s round a financing, Huizhong''s valuation was US $45 billion!
Later, the number of wechat users exceeded 200 million! Huizhong''s valuation climbed to $48.5 billion!
Now, with the global number of wechat users exceeding 250 million and the news that wechat has added 38 million users in half a month, the valuation of Huizhong in the global capital market has reached US $52 billion!
In two months, the valuation increased by $7 billion!
Many people feel that global capital is overheated and their eyes are red, which gives Huizhong a falsely high valuation!
However, many investment circles in the industry, especially the investment veterans of the world''s top capital, do not think so!
How much is a wechat user worth? The estimation is very simple. Just determine how much value and profit this user can create for Huizhong in the future!
Back when Huizhong''s round a financing was valued at US $45 billion, Mr. Li, the leader of the domestic Internet industry, analyzed the reason for the wechat valuation of US $10 billion. At that time, the number of wechat users worldwide was about 150 million. According to his conservative estimation, the average value of each wechat user was about US $70. This value includes the traffic and advertising generated by users in the process of using wechat, Game realization and other comprehensive profit methods!
In fact, the single user value of social products abroad, such as mysapce or Facebook, is almost $90-100! Therefore, the valuation of these companies is also very easy to calculate. The number of users * the value of a single user is simple and rough!
Now, the valuation of wechat is also growing according to this algorithm curve. For every 100 million increase in wechat users, the valuation of wechat will increase by $7 billion, that is, as long as Fang Zhe and Huizhong can ensure that wechat users can exceed 1 billion within three years, Huizhong''s valuation of breaking through $100 billion in three years is almost a nail in the board!
In fact, this is also a difficult thing for global capital, while optimistic about the prospect of wechat. Because at present, judging from the development of social products around the world, whether mysapce and Facebook founded around 0405 or Tencent QQ founded in 1998, there is still a big gap from the user level of 1 billion!
Unfortunately, others don''t have this confidence, Fang zhe has! Now, Facebook, which has defeated mysapce in its previous life, has enjoyed a smooth ride. Its users have exceeded 1 billion in two years from more than 500 million in 10 years to 18 years. With mobile products, the total number of Facebook users in the world has exceeded 3 billion!
Therefore, Fang zhe has enough self-confidence and enough reasons to spend money for wechat users!
However, Huizhong and wechat can do this, and others can do the same. At the end of December, near New Year''s day, domestic mobile QQ also launched a crazy traffic subsidy plan across the country. This plan is almost a replica of the wechat traffic subsidy plan, but it is a little bigger than Huizhong in terms of subsidy intensity.
Huizhong subsidizes 60 yuan for one user and 70 yuan for mobile QQ. Huizhong wants to subsidize global users. Mobile QQ only subsidizes domestic users. Ma and Tencent executives have no reason not to believe that they can''t play Huizhong by playing the subsidy war!