At 10 a.m. on December 22, Lei and Xiaomi fans looked forward to the official launch of Xiaomi M1 mobile phone, which has attracted great attention from peers in the mobile phone industry all over the country!
Two hours ahead, many Xiaomi fans and netizens who have booked Xiaomi M1 mobile phones have turned on their computers early and logged in to the Xiaomi M1 rush purchase interface of Xiaomi''s official website!
Although, from the pre-sale of Xiaomi M1 on September 5 to now, 2 million Xiaomi users have obtained the pre-sale quota of Xiaomi M1, this quota is limited to allowing users to have the priority to purchase Xiaomi M1. In fact, it is still two words whether they can grab the mobile phone on today''s official launch day!
Because, as early as the pre-sale, Lei and Xiaomi officially announced that the number of mobile phones officially sold in the first batch of Xiaomi M1 is only 1 million, more than 1 million, and the second batch will be on January 10 after new year''s Day!
In other words, although 2 million users got the pre-sale quota, only half of the users who can start Xiaomi M1 at the first time!
"Hunger marketing, naked hunger marketing!"
Many industry insiders with rich marketing experience believe that Xiaomi''s doing this is naked hunger marketing. It''s just that Lei Zong and Xiaomi''s senior executives are suffering. We really don''t want to do hunger marketing, but because the production capacity is really not enough!
At 9:59 a.m., many Xiaomi fans who got the pre-sale quota all over the country sat in front of the computer one by one, staring at the Xiaomi M1 rush purchase interface on the computer desktop.
One by one, like facing an unprecedented war, the heart beats faster and the spirit is excited. This kind of thing that needs to be scrambled to get makes Xiaomi fans'' expectations of Xiaomi M1 soar!
The countdown on the interface starts from 59 seconds, 58 seconds, 57 seconds... Until the last 3 seconds, 2 seconds, 1 second!
Millet fans all over the country who opened their eyes and held their breath staring at the M1 rush purchase interface, each of them madly and hard clicked on the mouse in their hands!
On the interface, a prompt interface of waiting in line, please wait, pops up. At this moment, many Xiaomi fans across the country are in a state of anxiety!
"We must get it! We must get it!"
"Buddha bless and Bodhisattva bless. If I get it, I will repay it!"
"God, you let me grab it. I promise I won''t watch small movies again!"
......
The prompt interface of waiting in line, please wait a moment, witnessed the excitement and expectation of Xiaomi fans across the screen.
Every second, when the rush buying user sees that the prompt "waiting in line, please wait" on his computer desktop disappears, and the whole web page jumps to the successful rush buying pending payment page, everyone shows a happy expression on his face. He finally grabbed Xiaomi M1 mobile phone!
One minute, just one minute later, the 300000 mobile phones released by Xiaomi in this round of rush buying activities were all snapped up!
Many users who didn''t grab the M1 mobile phone scolded angrily while looking at the prompt "the current round of rush purchase has ended" on the interface, but also regretted their poor hand speed, bad luck and so on.
Of course, there are also some users who don''t give up. They still stay in the rush buying interface, refresh the web page again and again, and are eager to pick up a leak from the fool who succeeded in rush buying but failed to pay!
Unfortunately, these users who have the idea of picking up leaks are disappointed. According to the snapping rules at the back of Xiaomi M1 mobile phone, if the user fails to pay after the snapping is successful, the streaming mobile phone will automatically enter the next round of snapping activities!
In order to ensure that Xiaomi''s second batch of mobile phones have enough marketing heat before leaving the factory, the official has formulated four rounds of rush purchase opportunities. Today''s rush purchase at 10:00 is only the first round, with a total of 300000 M1 mobile phones released.
The next round of 200000 will be released at 16:00 this afternoon, while the remaining 500000 will be released on New Year''s day and January 5, respectively!
On the whole, Lei and Xiaomi''s marketing department are also to keep Xiaomi M1 mobile phone hot and topical!
In fact, Xiaomi''s strategy has indeed achieved its due purpose!
Everyone was shocked when the initial sales performance of Xiaomi M1 was known by Xiaomi''s media and peers in the mobile phone industry!
"Sell 300000 mobile phones in one minute! Xiaomi has created a sales legend in the mobile phone industry!" Sina Technology.
"The first 300000 were sold out in one minute. Xiaomi''s fans are too crazy!" Sohu News.
"300000 * 1999 yuan = 599.7 million, 590 million, which is the one minute sales of Xiaomi mobile phones!" Zhongguancun Online.
These news, just the results of Xiaomi''s first round of sale, were quickly linked to the Online News Newsletter by various media. In fact, after the second round of rush buying at 16 p.m., 200000 mobile phones were snapped up in less than 10 seconds, a news about Xiaomi was spread all over the Internet.
"Sell 300000 in one minute and 200000 in 10 seconds! Is Xiaomi M1 mobile phone great or Xiaomi fans crazy!"
"Sell 500000 mobile phones in 70 seconds! This is the miracle that Xiaomi brought to the whole mobile phone industry today!"
"Rice noodles said that 500000 mobile phones were not enough. I hope Xiaomi officials will release the remaining 500000 mobile phones as soon as possible!"
"After a man in Anyang grabbed Xiaomi M1 mobile phone, he had a heart attack and was hospitalized because of excessive joy!"
While the media talked about the achievements of Xiaomi on the first day, the peers in the domestic mobile phone industry were also shocked by the sales results of Xiaomi M1!
"How could it be! The data must be false!"
"Yes, 300000 phones a minute. He thought the mobile phone was Chinese cabbage. He said to buy it!"
"Xiaomi can play this trick. It specially allows users to grab mobile phones, which greatly improves users'' purchase intention. Maybe we can learn this trick!"
"I thought there was a lot of water in their 2 million pre-sale quota, but I didn''t expect it to be true!"
......
Compared with the disturbance of the outside world, Lei and Xiaomi''s entrepreneurial elders are very happy. At the same time, a big stone in their heart is completely landed.
The pre-sale is a pre-sale after all, and the pre-sale of Xiaomi only registered a quota of Xiaomi account and did not require users to pay a deposit. Therefore, how many people will pay for mobile phones when it comes to sale? Lei and other executives of Xiaomi are also out of spectrum!
Fang Zhe, the only chief consultant who has a spectrum in his heart, can''t get together with Lei and Xiaomi''s executives every day. He still has a lot of things to do. It''s even rare to have a meeting with Xiaomi''s Yuanlao Gaoguan once a month or two.
So until today, when Lei and Xiaomi executives looked at the 500000 successful payment orders received at the back, they really understood that the first mobile phone M1 released by Xiaomi had become!