The Japanese game market has always been one of the most unique or closed markets in the global game market. The reason for this is not that the Japanese game market is not open to the outside world, and overseas games are not allowed to enter, etc.
But because of Japan''s unique game culture, it is difficult for almost all overseas games to enter the Japanese market. Such a situation is rare even in the Chinese market with great cultural differences between the East and the West.
Therefore, most of the best-selling games in the Japanese market in previous generations are local games developed by Japanese local game companies. Similarly, although these games are very popular in Japan, they are easy to encounter acclimatization when going to sea. They have little success in the world''s two largest game markets, Europe, America and China, and Zhilong fan city is such a game.
Zhilong fan city is a kind of card cultivation game of turning beads to eliminate cards. The name of the game type is a bit awkward. To put it simply, it is a combined version of the elimination game and card cultivation game of fruit Xiaole.
Its playing method innovates the sliding elimination of elimination games, but it is different from the traditional elimination games. The beads in Zhilong fan city can slide up, down, left and right diagonally in eight directions, and the sliding distance of beads is not limited. Therefore, it is also called "rotating beads" playing method. This playing method can be said to be the first creation of Zhilong fan city, The elimination of games and mobile games in previous lives has left a profound impact on the industry.
In addition, the colors of different beads also correspond to pets with different color attributes. According to the elimination effect of beads, different skills are released to attack enemies with different attributes.
On the whole, it sounds that the playing method of Zhilong fan city is somewhat complex. People who have not played it can not clearly understand what kind of game it is. Moreover, even Fang zhe himself is not very interested in this playing method, let alone ordinary Chinese who are edified by domestic games like Fang Zhe.
Therefore, after the fire in Japan, Zhilong Fancheng in the previous life was once introduced into China by Tencent agents. However, it was not online long before it was shut down because of poor data!
It is such a game that has just been suspended in China. Its popularity in the Japanese game market has reached an unprecedented level.
In the previous life, this game was launched in mid-2012. Since its launch, this game has climbed all the way to the top of the best-selling list of major app stores such as Appstore and Android Market. It once ranked first in the best-selling list and stayed for more than two years!
At its peak, the monthly flow of this game exceeded US $100 million, and its annual revenue accounted for more than half of the annual revenue of the whole Japanese mobile game industry.
In Japan alone, a country with a population of only 120 million, it has nearly 50 million registered users. On average, one in three Japanese has played this game. It can be said to be a national game worthy of the name. To put this proportion in China, more than 400 million people have played this game. This data, even if the national mobile games "glory of the king" and "happy Xiaole" in previous generations It''s not as good as eating chicken!
For such a game that almost stood up and represented the Japanese mobile game market in the previous life, Fang zhe naturally wanted to put it in his pocket.
In the past, this game was developed by gungho company, a Japanese game developer. In this life, Fang zhe directly cut off the beard. When this company had never thought of developing this game, it had invested in the Japanese mobile game studio to let them develop this game according to the general plan they gave. As long as they master the core playing methods and selling points of this game, Even if there are differences in the content and details of the game, it has no big impact.
Sure enough, not surprisingly, since the game was launched in Japan in mid March this year, it has only taken two and a half months to register more than one million players!
Therefore, due to the strong achievements and expectations of Japanese studios, Fang Zhe, the big boss of the parent company, decided to personally participate in the celebration banquet with the number of registered players exceeding one million. First, it was to highlight the importance of Huizhong''s parent company to their studios and the Japanese market. Second, it was also to boost their morale and let them make persistent efforts, because Zhilong Fan City The legendary history of this game in Japan is just the beginning!
At 13 p.m. on June 2nd, Fang Zhe''s China Air China flight landed at Tokyo''s Haneda airport. Japan and Chinese mainland felt somewhat distant because of the cross sea, but the actual distance was closer than Yanjing to Wulumuqi. Tokyo time was only one hour faster than Yanjing time, and there was no such problem as the time difference.
Therefore, under the reception of the head of Huizhong Japan office, Fang Zhe and his party didn''t have much rest after staying in the hotel, so they started the tourism mode!
Fang Zhe and Feng Xue avoided the big army and opened their world, from Akihabara, the holy land of animation, to Ginza, the business district comparable to the Fifth Avenue in New York, and then to the Tokyo Tower, the tallest building in Tokyo modeled on the Paris tower. In a short afternoon and one night, they left a lot of laughter and sweet group photos in these places!
This is their first time to travel abroad since the couple officially established their relationship at the beginning of the year. Fang Zhe is too busy. Now it is a key period for the rise of wechat, the pillar of Huizhong in the future. Fang zhe dare not take it lightly. Therefore, the time they spend together every week is very few.
Fortunately, Feng Xue is not that kind of sticky character. On the contrary, because the overseas study experience is very independent and strong, the two people can come together more because they like each other, share the same interests, talk well, understand and tolerate each other.
This time on a business trip to Japan, Fang zhe happened to "use public affairs for private interests". Quan was the second person to attend the celebration banquet of Zhilong fan city.
The happy time is always short. Before returning to the hotel, Feng Xue looks like she is still in a state of lingering and forgetting to return. Fang zhe decides to let Li Wen change his itinerary after returning. In addition to the necessary work arrangements, he and Feng Xue will stay in Japan for two more days. These two days, he plans to accompany Feng Xue around Japan and live in the world of two!
At 10 a.m. on June 3, Fang Zhe and his accompanying staff went to cygames, the mobile game studio that developed Zhilong fan city.
Speaking of the name of cygames, except for insiders in the game industry such as Fang Zhe, few Chinese people probably know its name. Without exception, there was also such a mobile game company called cygames in Japan in previous generations, and had launched well-known games such as Bahamut''s anger and blue fantasy in the Japanese market.
However, these games are very similar to "chi long fan city", which is very popular in Japan, but in Chinese mainland and other overseas areas, it is only a small game.
The founder and R & D team of this company were all born in Sony. It can be said that they were born in a famous family. Therefore, when Fang zhe saw the name of this company when he invested in the mobile game studio in Japan, he directly bought it without hesitation.
When Fang Zhe, Feng Xue and their entourage arrived at cygames headquarters in Akihabara Minggu building, more than 40 employees belonging to cygames, including founder literati Ueda, had stood at the door of the company to welcome them.
"Welcome the president!"
Some awkward but unanimous Chinese Voices sounded in Fang Zhe''s ears. Fang zhe glanced at the strange and respectful Japanese faces on the left and right sides and walked to the company with Feng Xue.
A pretty female employee came quietly with a bunch of flowers in her hand and gave it to Feng Xue who was accompanying Fang Zhe. The clever Feng Xue immediately nodded to her and said thank you in Japanese!