In April, the invisible smoke of gunpowder was everywhere in the domestic Internet industry. The previous wave of public opinion offensive against Tencent gradually calmed down. However, behind this calm, a new round of waves was brewing.


    As the planner and leader of the action, Huizhong naturally made sufficient preparations and efforts. Fang zhe arranged Zheng Siwen to take the lead in dealing with the matter himself, and he did what he should do as usual.


    Although Zheng Siwen doesn''t like this way of competition, he also understands that this competition is extremely important for the future development of wechat and Huizhong. Both Tencent at home and Facebook abroad are the two biggest stumbling blocks on the way to the rise of wechat.


    There are MySpace in action abroad, and in China, we can only rely on Huizhong to fight with bare arms, because no one is a fool. For the interests of others, they can be called by others. Even 360, there can only be a cooperative relationship between Fang Zhe and President Zhou.


    Because there are many companies involved in this action, Zheng Siwen''s action is also extremely cautious. The confidentiality measures have reached the extreme. He is not hostile to Tencent and is basically not within the scope of solicitation.


    Even so, in less than a week, the "anti Tencent unfair competition" alliance temporarily established by Huizhong and 360 attracted dozens of Internet companies, including Ali and Baidu. After Zheng Siwen sent people to test, Fang zhe personally settled the two sides.


    Mr. Ma of Ali welcomed this matter. Although JD, Miya and Alipay invested by Huizhong also have a competitive relationship with Ali''s business, Ali and Tencent are feuds after all. The two horses don''t know how many times they have been red face to face.


    In President Ma''s mind, the fear of Tencent and QQ is far from comparable. Otherwise, Ali will not waste huge resources to socialize many times. In fact, President Ma has a huge idea and sense of hardship for social e-commerce. If QQ is under Ali, President Ma believes that the business scale of Taobao can at least double!


    Baidu''s president Li has no positive holiday with Huizhong for the time being. Although Li and Fang zhe had a bad time last time, after all, the two sides have a deep cooperative relationship. Huizhong is not only Baidu''s super financier, but also helps Baidu promote Baidu''s mobile browser and make efforts in overseas markets.


    Now, google mobile browser and built-in Baidu overseas search and other businesses have been sorted out and tested. At this juncture, President Li, who has a dream of going to sea, naturally does not want to offend Huizhong and Fang Zhe. Moreover, Tencent''s search really annoys Baidu. In contrast, President Li''s disgust with 360 and President Zhou, who came back from 3721, was temporarily suppressed.


    When Huizhong stirred up the situation in the Internet industry, the domestic mobile phone industry was not calm, and the root cause of this unrest was Xiaomi, a mobile phone start-up company established at the end of October last year!


    Lei, a well-known leader in the Internet industry, always wants to make mobile phones. This news was revealed by interested people after the establishment of Xiaomi last year, which is no less than casting a huge stone in the domestic Internet industry and mobile phone industry. The news about Lei and Xiaomi on the Internet has been noisy for more than a week before gradually returning to calm.


    Since then, I don''t know how many pairs of eyes in the industry and outside the industry have been staring at Lei Zong Xiaomi''s every move. Some people expect Lei Zong Xiaomi to make a difference, some people want to see what tricks he can make, and others just watch the excitement or secretly want to see Lei Zong Xiaomi''s jokes.


    However, in early April, when Xiaomi announced that it would release its own smartphone operating system MIUI on April 15, all these people, for whatever purpose, became noisy!


    At present, mobile phone manufacturers want to make smart phones. They have three choices in mobile phone operating system. The first is to develop an independent mobile phone operating system from scratch, the second is to use Google''s native Android operating system, and the third is to carry out secondary development based on Google''s native Android system to make customized systems with their own characteristics in line with the habits of different countries or regions.


    First, Apple''s IOS, Nokia''s Symbian and Microsoft''s windows phone all belong to their own independent smartphone operating systems. However, at present, no company in China adopts this method, because domestic mobile phone manufacturers can''t start from scratch in terms of capital, R & D strength and technical expertise, It is extremely difficult to bypass many patents monopolized by foreign mobile phone manufacturers.


    The second includes HTC, which released the first Android phone, Samsung, ZTE Huawei and other established mobile phone manufacturers in China. At present, the mobile phones equipped with Android system use Google''s native Android operating system. One of the characteristics of this system is that it is universal and meets the basic Android phone functions.


    The third is the secondary development based on the native Android system, which is not only the mainstream development direction and trend of various mobile phone manufacturers, but also the research and development method of Xiaomi MIUI system. The biggest feature of this system is strong customization and high degree of localization.


    In MIUI, the MIUI system is the in-depth optimization, customization and secondary development of native Android by Xiaomi R & D team according to their understanding of smartphone operating system and Chinese people''s usage habits of mobile phones, from the most basic mobile desktop, theme, font, application display and management mode, to notice bar and address book, Photos and other mobile phone functions have been improved and reshaped.


    In previous lives, MIUI was also the first smartphone operating system in China to be developed with fan participation and rapid iteration mode. Therefore, MIUI has lagged behind other Android phones in China in terms of user experience, operation habits and other aspects!


    MIUI can be rated as the best domestic Android mobile phone operating system by the domestic Internet industry and many netizens. Many MIUI fans who put forward opinions and participated in the discussion can be said to have taken great credit!


    In this life, although Xiaomi was established half a year earlier than in the previous life, the development mode of MIUI has not deviated from the track of the previous life. MIUI still adopts the mode of fan participation for rapid iterative development as in the previous life.


    According to the egg theory, the more consumers participate in and pay for a product or item, the higher their loyalty to the product or item. In other words, it is also called fan economy. One of Xiaomi''s successes in previous generations stems from Xiaomi''s earliest use of the concept of fan economy as a mobile phone in China, which is one of the core of Xiaomi''s fan economy, It is the MIUI with the participation of many rice noodles.


    On the morning of April 15, many online communities covering Android mobile phone users such as Xiaomi''s official microblog, Zhongguancun Online and Android appeared. At the same time, there was news about Xiaomi''s release of miui1.0 beta version.


    Many netizens and machine brushing experts who are curious about Xiaomi and MIUI active in these places have jumped to Xiaomi''s official website or Xiaomi community that has just been opened for a few days through message links!